Efva Attling

Efva Attling, a former model and singer turned jewelry designer, launched her business in a Hornsgatan studio in the late 1990s and has grown to ten concept stores. Her bold, iconic pieces—such as Kaboom and Balls—are crafted in simple, clean designs, using chunky sterling silver rings starting around £45. The brand emphasizes stylish, meaningful jewelry with a strong Stockholm presence (Hornsgatan 44, Södermalm). Traveler reviews praise friendly, knowledgeable staff and strong service online and in-store, but note mixed experiences at Östermalm and higher prices compared with handmade rings elsewhere. Overall, it’s depicted as a desirable, stylish destination with quality jewelry and attentive staff.