39A Concept Store
39A is an internationally famous concept store that blends art with clothing items, mostly created by Portuguese designers. The store has a cosmopolitan aesthetic, matching its collections that are inspired by a modern lifestyle and encompass exclusive pieces for both men and women. It is named after its address at Alexandre Herculano Street 39A (just off the top of Avenida da Liberdade) and its collections change monthly, ranging from party looks to accessories, casual items, and glasses. Understandably, this stylishly decorated shop has caught the attention of Hollywood celebrities like Gwyneth Paltrow, who mentioned 39A on her online lifestyle website Goop as a must-visit fashion spot in Lisbon.