Is the cologne a French invention? No, it is Italian. More precisely, it was invented in Tuscany, and only later did Caterina de Medici export it to France. Hence, you cannot miss a visit to one of the age-old perfumeries of Florence. Farmaceutica di Santa Maria Novella is the most ancient perfumery/pharmacy shop in Italy. Most of the products are made after ancient receipts inherited by the monastic tradition. Here, you will find perfumes, cosmetics, candles, and liqueurs.